Baume & Mercier Watches

The history of Baume & Mercier: where technique meets design

The history of Baume & Mercier begins in 1830 in the Swiss Jura region, where the Baume brothers established a watchmaking production rooted in mechanical rigour and chronometric precision, soon gaining recognition on international markets.

 

The turning point came in the early 20th century with the meeting between William Baume and Paul Mercier: the former the guardian of technical and artisanal expertise, the latter the interpreter of a refined aesthetic culture and a cosmopolitan vision of design.

 

In 1918, Baume & Mercier was officially founded in Geneva, built upon the principle of uniting precision and beauty. As early as the 1920s and 1930s, a distinctive style emerged, spanning ultra-thin men’s watches and women’s models conceived as jewellery timepieces.

 

The dialogue between technique and design continues to guide the vision of every Maison collection to this day.

 

 

The most iconic Baume & Mercier watch models

 

Baume & Mercier watch collections represent a journey through different interpretations of contemporary luxury, united by a consistently recognisable stylistic vision. 

 

Riviera: sporty, elegant, contemporary

 

The Riviera collection expresses the sporty and elegant spirit of the Maison.

 

The Riviera 10620, 42 mm embodies the most sporty and casual—yet always elegant—side of Baume & Mercier. The steel case, deep blue dial and steel bracelet create a timepiece that is both sporty and refined, ideal for versatile wear. It is the choice of those who seek a dynamic watch, capable of accompanying both informal settings and more formal moments with ease.

Discover the model Riviera 10620, 42 mm.

Explore the entire Riviera collection.

 

 

Classima: timeless elegance

 

The Classima collection embodies the purity of lines and harmony of proportions.

 

The Classima 10546, 31 mm represents one of the most refined interpretations of Baume & Mercier women’s watches. Its compact dimensions, the refinement of the white mother-of-pearl dial, enhanced by a diamond-set steel case, make it a unique jewellery timepiece. Ideal for those seeking an elegant watch for special occasions or as an exclusive gift.

Discover the model Classima 10546

Explore the Classima collection, also available in men’s versions.

 

 

Clifton: the classic of luxury in rose gold

 

The Clifton collection represents the Maison’s most classic and authoritative expression.

 

The Clifton Baumatic 10736, 39 mm is a distinctive example of Baume & Mercier men’s watches, embodying the Maison’s classical fine watchmaking. The 18-carat rose gold case enhances the purity of the design, while the Baumatic movement ensures high-level technical performance in terms of precision and power reserve. The detail of the moon phase progression set against a pearl-white dial makes this watch an ideal choice for those seeking an object of exceptional value.

Discover the model Clifton Baumatic 10736

Explore the Clifton collection.

 

 

Hampton: elegant geometries 

 

The Hampton collection stands out for its rectangular case inspired by Art Déco.

 

The Hampton 10670 model interprets the concept of a unisex watch with balance. Its rectangular proportions and Art Déco-inspired lines make it suitable for both men’s and women’s wrists, with an essential and refined elegance that recalls the most classic stylistic codes. A proposal that naturally fits within the landscape of Baume & Mercier women’s watches, while maintaining a fully versatile identity.

Discover the model Hampton 10670

Explore the Hampton collection.

 

 

Joia: modern femininity 

 

Inspired by a historic model from the 1980s, the Baume & Mercier Joia collection is reborn in a contemporary, sophisticated and magnetic version: a jewellery watch that celebrates femininity with effortless elegance, transforming time into emotion.

 

The Joia 10849 model features a round polished steel case with 4N PVD treatment in a new 28 mm size, paired with an interchangeable black calfskin strap. The crown is adorned with a black agate, while the silver-toned sunray dial enhances the Roman numerals and leaf-shaped hands.

Discover the model Joia 10849

Explore the Joia collection.

 

 

Baume: a modern vision and distinctive design

 

The Baume collection represents the Maison’s most contemporary interpretation, centred around three strong design codes: an off-centred crown at 12 o’clock inspired by pocket watches, movable lugs designed to provide greater comfort, and an interchangeable strap system with buttons for enhanced practicality.

 

The Baume 10600 model embodies the stylistic codes of the line, with coloured rehauts echoing the colour of the small seconds hand and the stitching featured on the interchangeable strap, crafted from natural materials such as grey cotton and black cork lining for greater comfort.

Explore the Baume collection.

 

 

Astrua: among the official Baume & Mercier watch retailers

 

Astrua is among the leading authorised Baume & Mercier watch retailers in Italy, a point of reference for those seeking expertise and reliability. With a watchmaking tradition dating back to 1860, boutiques across the territory and dedicated consultancy, it offers the Maison’s most representative collections with official warranty and the support of an authorised technical workshop. Our Client Service also accompanies you after purchase, with dedicated assistance and attentive support over time, in line with the standards of international fine watchmaking. 

 

The purchasing experience becomes the Art of Gifting, curated in every detail through exclusive packaging and personalisation options, a tangible expression of excellence and reliability in fine watchmaking.