Why we chose it:

Lines that draw on the classic and reinterpret it: Baume & Mercier is the ideal gateway into the world of fine watchmaking.

The collection

Inspired by a historic 1980s model, the Joia collection by Baume & Mercier is reborn in a contemporary, sophisticated, and magnetic version: a watch-jewel that celebrates modern femininity with effortless elegance and transforms time into emotion.

(4) products