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Watches and Wonders Geneva is the leading global event in fine watchmaking, where the industry’s foremost Maisons gather to unveil new timepieces, exclusive previews, and exceptional creations, celebrating innovation, craftsmanship, and the enduring heritage of watchmaking savoir-faire.

Watches and Wonders 2026

New Rolex Models

Rolex celebrates a century of watchmaking accomplishments and paves the way for future triumphs. Materials science, dial-making artistry and horological performance: the watches presented this year usher in a new era of achievement and innovation, stamped with an even more exacting Superlative Chronometer certification symbolized, as ever, by the green seal.

Patek Philippe

Patek Philippe Novelties 2026

New Patek Philippe Models

At Watches & Wonders 2026, Patek Philippe reaffirms its unique position within the world of Haute Horlogerie by presenting twenty new models and four limited editions, a testament to its creativity and savoir-faire. As the heir to an extraordinarily rich watchmaking heritage, the Geneva-based Manufacture carries on a tradition of excellence in which creativity fuels technical innovation, and every creation combines aesthetic rigour with masterful watchmaking craftsmanship.

Cartier

Cartier Novelties 2026

New Cartier Models

Jaeger-LeCoultre

Jaeger-LeCoultre Novelties 2026

New Jaeger-LeCoultre Models

At Watches and Wonders Geneva 2026, Jaeger-LeCoultre celebrates inventiveness with the reveal of eight new timepieces fusing innovation with unparalleled precision. From aesthetic reinterpretations of existing models to entirely new calibres, these timepieces highlight the Maison’s story and its beginning in a hidden valley high in the Swiss Jura: the Vallée de Joux.

Tudor

Tudor Novelties 2026

New Tudor Models

This year, Tudor presents a bold Black Bay Ceramic model that defines material engineering with blacked-out aesthetics; a Black Bay 58 with a host of new technical and aesthetic features; a Black Bay 54 in "Tudor blue"; and, an additional model to the Black Bay line, the Black Bay 58 GMT. Tudor is introducing a range of new modern colours and sizes to the Tudor Royal. Lastly, the band unveils the Tudor Monarch imbued with a century’s worth of savoir-faire.

Parmigiani Fleurier

Parmigiani Fleurier Novelties 2026

New Parmigiani Fleurier Models

Thirty years after its founding, Parmigiani Fleurier continues to elevate the art of watchmaking through innovation. The new Tonda PF Chronographe Mystérieux demonstrates how a five-hand chronograph can simultaneously retain the classic harmony of a single-timepiece design, whilst the Toric line reaches new heights, combining grand complications, precious materials and artistic vision.

IWC Schaffhausen

Iwc Schaffhausen 2026 New Models

New IWC Schaffhausen Models

From the Pilot’s Venturer Vertical Drive – the first instrument watch designed and certified in collaboration with VAST for human spaceflight – to the Pro Set perpetual calendars, which allow full adjustment, both forwards and backwards, via a single crown position, right through to the proprietary technology behind Ceralume® luminescent ceramic, discover all the latest innovations from IWC Schaffhausen.

Piaget

Piaget Novelties 2026

New Piaget Models

To mark the 2026 edition of Watches and Wonders, Piaget presents the Polo Signature line, a new Polo collection featuring dials adorned with the iconic gadroons that define the Maison’s sport-chic style, and the Piaget Polo 79, now also available in a two-tone version.

Zenith

Zenith 2026 Novelties

New Zenith Models

Panerai

Panerai Novelties 2026

New Panerai Models

Hublot

Hublot Novelties 2026

New Hublot Models

Chopard

Chopard Novelties 2026

New Chopard Models

CHANEL

CHANEL Novelties 2026

New Chanel Models

Eberhard

Eberhard & Co. Novelties 2026

New Eberhard & Co. Models

Baume & Mercier

Baume & Mercier Novelties 2026

New Baume & Mercier Models