Rado

Why we chose it:

Founded in Switzerland in 1917, it is known as the “Master of Materials” thanks to its role in the development and use of innovative materials.

The brand has revolutionized the industry by introducing innovations such as high-tech ceramic, prized for its lightness, scratch resistance, and comfort on the wrist.

Guided by the philosophy “If we can imagine it, we can make it,” Rado combines technological research, contemporary design, and Swiss precision to create distinctive and durable timepieces. From the iconic DiaStar and Captain Cook collections to the most modern models, every watch reflects the brand’s commitment to innovation and quality.