Why we chose it:

CHANEL is, quite simply, like its legendary founder Coco: singular brand, unmistakably glamorous, always relevant.

The Collection

Created by CHANEL in 2000, the J12 marked a turning point in contemporary watchmaking. Revolutionary both technically and aesthetically, this ceramic timepiece possesses an allure that transcends trends, genres — even time itself. A symbol of modern, casual elegance, it reveals itself and gets noticed, immediately. CHANEL transforms ceramic into a precious material through an exclusive manufacturing process. Inspired by the most advanced technologies, this ceramic lends exceptional depth to both white and black, ensuring the J12 boasts luminosity, durability, and comfort.

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