“You can give importance to the content even with the container. Especially if the content is transparent, almost virtual, almost intangible like water. But it is part of us, it is inside us, we need it. With this small gesture of reinterpreting an iconic artifact of Basque culture, the Kaiku, a multipurpose wooden utensil that was used to milk and therefore tilted, but also to heat liquids with a hot stone.
I made it ceramic and in the case of Bilbao it will be used in the city's restaurants to drink water from the city aqueduct, among the best in Spain. H2O Bilbao will be sold at the same price as bottled water and also be able to sell the jug itself. With these proceeds a project in Ethiopia will be financed to build artesian wells. To try to give a little more content with an idea of a container.”
Patricia Urquiola
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