Description

Nutella is more than a spread—it’s a cultural icon, a spoonful of positivity that bridges generations and borders with the ever-present feeling of nostalgia. A history that spans six decades, from humble beginnings in Italy to a globally cherished treat, Nutella continues to be made in the spirit of its origins: Italian artisanship, seven ingredients, and a timeless invitation to smile. Invented by the Ferrero family, Pietro and then his son Michele, the simple idea of blending hazelnuts with chocolate into a smooth, spreadable dream took on the name Nutella in 1964—and with it, a place at breakfast tables around the world from Naples to Nairobi, São Paulo to Seoul. Giovanni Ferrero, now leading the Ferrero Group into its third generation, keeps looking further, always exploring innovative ways to surprise and delight Nutella fans around the world. Beyond the classic jar, Nutella has created a range of new product experiences: from Nutella&GO! to Nutella B-ready, Nutella Biscuits, and many more.

Nutella explores all facets of the signature spread in six chapters: History, Quality, Bread & Breakfast, Versatility, Nutella World, and Iconicity. Discover how Nutella has been able to spread smiles all over the world, through a curated collection of recipes from around the globe. Trace its journey from carefully sourced ingredients to the perfected process behind its unmistakable flavor. Celebrate its legacy through a special anniversary exhibition that brings the beloved spread to life. Nutella is more than a jar—it’s a family story of invention and passion.

Product Details

  • Pages280
  • IllustrationsOver 200
  • LanguageEnglish
  • ReleaseFebruary 2026
  • Size25 x 4 x H 32 CM

Other Details

  • CollectionClassics
  • AuthorMarylin Fitoussi and Darren Star

Info

Explore full details and insights into our services

Shop with confidence

Astrua accompanies you through every stage of your purchase

Customer care and support

The ASTRUA Advisors are here to assist you in selecting the perfect piece and ensuring an exceptional shopping experience.

Secure payments

Shop with total peace of mind: pay online via PayPal, Credit Card, Scalapay, or Bank Transfer. You may also choose in-store pickup with payment at the boutique.

Insured shipping

Your purchase will be entrusted to an insured express courier, with delivery expected within 24 to 72 hours from shipment for most destinations within Italy.

Astrua Warranty

Each item is accompanied by a valid warranty, honoured at all ASTRUA Boutiques and certified by our Official Technical Support Workshop.

What our clients say:

Read the reviews