Iconic: Art, Design, Advertising, and the Automobile Book

A Ford GT with a custom Gulf Oil paint job, an Aston Martin DB5, Jacques Villeneuve’s Reynard Formula Ford, a Jaguar E-Type, a Mercedes-Benz 300 SL, and a 2015 Porsche 918 Spyder. These are just a few of the fabulous cars on display at the impressive Dare to Dream Automotive Museum of Miles S. Nadal. With this extraordinary group—which represents only a portion of his overall collection—Miles has acquired some of the most celebrated automobiles of the past century.

Iconic: Art, Design, Advertising, and the Automobile not only showcases Miles’s collection but also explores what it truly means to be iconic. Interviews with renowned automotive figures such as Bruce Meyer, Jay Leno, Mark Trostle, and Chris Bangle examine what makes a car “iconic”: yesterday, today, and tomorrow. Featuring an essay on iconic advertising by marketing genius Chuck Porter, this book investigates the relationship between cars and the world of advertising, and explores how that world shapes public perception of the automobile as an object of desire.